Today’s digital marketing strategies don’t just target consumers—they target consumers’ brains. From endless scrolls to irresistible headlines, so much modern content is designed to trigger dopamine, the chemical that fuels anticipation and habit. This creates powerful opportunities for engagement, but it also raises ethical concerns about overstimulation and consumer fatigue. While working within the dopamine economy, can marketers capture attention...| Web Ascender
Looking forward to 2025, blogging is still a great way to reach your customers. Let's take a look at the reasons to blog in 2025.| Web Ascender
Knowing how users search helps marketers position content effectively. Let’s take a closer look at what search intent is, and how to use it| Web Ascender
For digital marketing to be effective, you need a plan. Let’s walk through how to design a killer digital marketing campaign, step by step.| Web Ascender
Let’s take a look at the key elements of creating educational videos and building an educational video library on your website.| Boast
Does digital marketing work in manufacturing? Do you need a content marketing strategy? Let's take a look at specific examples.| Web Ascender
Downloadable content helps you start a relationship with a potential customer. Use this list of creative downloadables to engage your leads.| Web Ascender