In this McKinsey Explainer, we look into what prompt engineering is and explore why it's reshaping the way users interact with generative AI technology.| McKinsey & Company
Generative AI is giving rise to an entire ecosystem, from hardware providers to application builders, that will help unlock its potential for business.| McKinsey & Company
Organizations are quickly adopting AI tools and solutions. However, they risk data leaks, breaches, and bias without and effective data governance strategy.| Polymer
In this McKinsey Explainer, we define what is generative AI, look at gen AI such as ChatGPT and explore recent breakthroughs in the field.| McKinsey & Company
It's no surprise that innovative organizations are ahead when it comes to generative AI. We look at five new innovation strategies to help stay ahead.| McKinsey & Company
We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.| McKinsey & Company