Unlock the secrets to crafting high-converting lead generation landing pages with actionable steps, real-world examples, and practical insights. Learn the essentials of clear value propositions, compelling design, and persuasive calls to action in this comprehensive guide. Discover the step-by-step playbook, including tips on headlines, CTAs, form design, social proof, and A/B testing. Elevate your brand's potential and boost conversions with expert strategies from Demand Playbook.| Demand Playbook
A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should ... Read more| Alex Birkett
Learn about the Halo Effect: a cognitive bias where positive impressions in one area influence perceptions in others, impacting judgments and decisions.| Demand Playbook