AI website builders have been around for a while. But recently, they’ve gotten shockingly better. Everywhere you look, artificial intelligence is transforming how we do marketing, including for website building. Editor’s note: I’m going to use some affiliate links when possible to try to earn some revenue from my content. These don’t change the opinions ... Read more| Alex Birkett
In this guide, we'll teach you how to get quality backlinks and explore the only nine link-building strategies you should be using.| Solvid
Revamp your online store with powerful social media marketing strategies for ecommerce. Engage and convert your audience effectivel.| Bulkly
Backlinks are one of the most important SEO ranking factors. Take a look at these creative and unique ways to earn backlinks in 2024.| blog.hubspot.com
I’m a marketer, but I spend a lot of time in R. I use it to analyze A/B tests and explore data sets. I’ve also built fully functional web applications using R and Shiny to enable new processes for my team at HubSpot using the language. There are so many free resources for learning technical ... Read more| Alex Birkett
Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another). However, each company’s content marketing strategy was ... Read more| Alex Birkett
Content marketing metrics are a common point of contention. That’s because there’s a nearly infinite number of content marketing metrics you could| Omniscient Digital
“Kmart has plenty of awareness, so what?” -Purple Cow by Seth Godin I hear the term “brand awareness” all the time, but to be honest, I don’t really know what it means. On its surface, it’s somewhat obvious: it’s the amount of people who know about your brand. But that simple, stupid Google search definition ... Read more| Alex Birkett
A/B testing (i.e. running a controlled experiment, normally in a digital environment like a website or an application) is prevalent nowadays. All of the biggest tech companies you know – Microsoft, Netflix, Booking.com, Google – run thousands of experiments per year. Now it’s weird if you don’t run A/B tests. There are dozens of tools ... Read more| Alex Birkett
Discover effective strategies for optimizing your landing page design to boost lead generation. Learn from 10 exemplary landing pages, understand why they work, and how they can be further improved for maximum conversion. Ideal for businesses aiming to enhance online revenue and customer engagement.| Demand Playbook
As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are ... Read more| Alex Birkett
