Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric,| Optimizely
Your guide to the ideal length of social media posts for every network. Save time, effort, and get the most from your social media strategy.| Social Media Marketing & Management Dashboard
Running A/B tests is one of the most effective ways to optimize your social media presence. Follow these steps from our team to get started.| Ignite Social Media
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both.| Social Media Marketing & Management Dashboard
When it comes to writing on social media, the general wisdom is that shorter is better. But do long Instagram captions suggest the opposite?| Social Media Marketing & Management Dashboard
Enhance your B2B marketing with A/B testing to make data-driven decisions and improve campaign effectiveness.| Elevation Marketing
Find out what social media algorithms are and how to navigate the ranking signals of each platform to get your content seen.| Social Media Marketing & Management Dashboard
Learn how to use social media advertising to achieve real business results and get the most out of your ad budget.| Social Media Marketing & Management Dashboard
Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format.| Social Media Marketing & Management Dashboard
No matter what industry you’re in or what your goals are, these are the social media best practices everyone should follow.| Social Media Marketing & Management Dashboard
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of a marketing campaign.| Social Media Marketing & Management Dashboard
Find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on all social media platforms.| Social Media Marketing & Management Dashboard
Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools!| Social Media Marketing & Management Dashboard
If you want to boost engagement, drive traffic to your site and build brand awareness, you need to know how the Twitter algorithm works.| Social Media Marketing & Management Dashboard