Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.| WordStream
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2023 search ads benchmarks report.| WordStream
Get average click-through rate, cost per click, conversion rate, and cost per lead for home services search advertising campaigns.| LocaliQ
Niche industries mean niche keywords. Check out our tips, tricks, and tools that can help you find yours.| WordStream
Discover the role user intent has in search engine rankings and how to ensure you address this important facet.| MarketMuse Blog
Your Google Ads account is like a house: It needs a great foundation and a well-built design. Wondering how to structure your Google Ads campaigns for success? Look no further! This is the last guide to Google Ads account structure you'll never need.| WordStream
Wondering how to do keyword research for PPC? We've got you covered in this complete PPC keyword research guide.| LocaliQ
What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website. Read on to learn all the dos and don'ts of PPC marketing.| WordStream
How does Google Ads work? Tour this epic infographic of the Google Ads auction and find out how everything works, from keywords to costs.| WordStream
How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.| WordStream
Create your first campaign with our easy-to-follow tutorial on how to run Google Ads. Complete with screenshots and pro tips!| WordStream
Whether you're doing SEO or PPC, keyword search volume, or the number of people searching for a keyword in a given time period, is one of the most crucial metrics to understand so you can maximize traffic. Find out everything you need to know about keyword search volume.| WordStream
Buyer intent keywords are the keywords and search terms that people use on search engines when they are looking to buy a product or a service.| Embryo
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.| WordStream
A step by step guide to SEO for beginners. Explore the SEO basics to understand how to dominate the top pages of search results.| Woblogger
Get the latest average click-through rate, cost per click, conversion rate, and cost per lead for your industry in our 2024 Google Ads benchmarks report.| WordStream
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!| WordStream
Learn about all the types of Google Ads, their pros and cons, and when to use them—Search, Display, Shopping, Performance Max, and more!| WordStream
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.| WordStream
Find out how much Google Ads will cost for your business with this breakdown of all the variables in Google Ads pricing, plus average costs per click.| WordStream
What's a good conversion rate? It depends on your industry and where you're advertising, but we've got the data! Check out these benchmarks for conversion rate and cost per conversion across Google Ads, Facebook, and Bing! Includes ecommerce and mobile data.| WordStream
Keyword intent is all about giving searchers what they want. Learn what keyword intent means, the difference between high-intent and low-intent keywords, and why keyword intent matters in marketing.| WordStream
Lead magnets attract potential customers to your business and can be used at all stages of your funnel. Use these 25 lead magnet ideas and tips to win more customers!| WordStream
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!| WordStream