Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects.| Customer Marketing Alliance
Learn how to craft successful and effective product demos that not only look impressive but deliver measurable results.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics.| Product Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done.| Product Marketing Alliance
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance