When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement that it would| SearchWorks.PH
The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive to be “more helpful” than others. Google claims that| SearchWorks.PH
Google just announced that the first core algorithm update of 2025 has started rolling out, and it will take about two weeks to complete. If you don’t pay much attention to SEO news, core updates are a big deal since they can have major impacts on rankings and organic traffic for thousands of websites across| SearchWorks.PH
By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporated the November update to Google’s Core algorithms, making| SearchWorks.PH
Just when you thought that Google had a field day with big Core updates in March, May and December of 2024, the Big G ended the year with a bang by unleashing a fresh Spam update. As the name implies, a spam update is fielded when Google feels the need to clean house and demote| SearchWorks.PH
The year 2024 just keeps hitting the SEO world with big news after big news. Hot off the heels of the seismic March 2024 Core Update and the US launch of Google’s AI Overviews, we have another spicy situation on our hands. On May 24th, a significant leak of Google’s internal algorithm documentation was revealed,| SearchWorks.PH
Google’s been on a roll with big announcements lately. Less than a month after the end of its March Core Algorithm Update rollout, the search giant made another big splash by unveiling its biggest stride yet into the integration of AI into its search results. On May 14th, 2024, Google announced a significant update to| SearchWorks.PH