Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space.| Marketing Alliance
If you’re struggling to remember the last time you reviewed your overarching objectives, it’s probably time to step back and do a social media audit.| Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives.| Revenue Marketing Alliance
Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement.| Revenue Marketing Alliance
These professionals' stories highlight the value of aligning sales and marketing, leveraging data, and anticipating industry shifts.| Revenue Marketing Alliance
SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors.| Revenue Marketing Alliance
For a content strategy to drive growth, you need to take into account segmentation, targeting, engagement, customer retention, and incentives.| Revenue Marketing Alliance