Pew Research Centre made headlines this week when it released a report on the effects of Google’s A.I. Overviews on user behaviour. It provided apparent evidence searchers do not explore much beyond the summary when presented with one. This caused understandable alarm among journalists who focused on two stats in particular: a reduction from 15% […]| pxlnv.com
As AI challenges brand-audience connection, it’s time to shift from traffic and clicks to influence, relevance, and trust. Find out why.| Terakeet
Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.| www.bbc.com
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.| SEO Blog by Ahrefs
Referral traffic to top news sites from ChatGPT is growing quickly, but still accounts for a miniscule proportion of visits.| Press Gazette
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Logitech’s Hanneke Faber discusses the future of the computer mouse.| The Verge
I click delle ricerche tendono a zero, e i giornali tremano| ellissi.substack.com
