Fix these top persona mistakes fast and turn unhappy customers into brand advocates. More success, more credibility, and a career and life you love!| The Interaction Design Foundation
Personas as a contemporary practice are inherently tokenizing and reductionist.| ericwbailey.website
What type of designer are you? Do you have a set of principles, checklists, or methods that guide your designs? Or do you prefer to start from scratch and analy...| The Interaction Design Foundation
Customer journey maps are visual representations of customer experiences with an organization over time and across channels.| The Interaction Design Foundation
Assumptions are beliefs or views that designers hold about their users, in the context of use or the user goals.| The Interaction Design Foundation
The goal is to gain a strategic advantage by understanding what the learner goes through. To find out what they love (or hate) about their experience and improve things if needed.| Learning Experience Design
The 5 Whys method is an iterative technique pioneered at Toyota Motor Corporation to explore the cause-and-effect relationships underlying a specific problem.| The Interaction Design Foundation