Make market research your superpower. Our certified course is tailor-made for product marketers. Start your journey to mastery.| learning.productmarketingalliance.com
Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products.| Product Marketing Alliance
Join 45,000+ other product marketers and test drive your PMA membership without spending a dime.| Product Marketing Alliance
Find a PMA event near you. Virtual and in-person summits, workshops, and meetups that connect PMMs worldwide. View our global events calendar.| Product Marketing Alliance
We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?| Marketing Alliance
In this article, we’ll be sharing our tips on how to confidently build a business case that gets heard.| Product Marketing Alliance
Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important.| GTM Alliance
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.| Product Marketing Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| learning.productmarketingalliance.com
Unlock the secrets of buying behaviors with our Consumer Psychology: Masters course| learning.productmarketingalliance.com
Join PMA's Segmentation Certification Masters to propel your career. Empower your product marketing with tested formulas, templates, and hands-on activities.| certified.productmarketingalliance.com
Unlock the secrets of buying behaviors with our Consumer Certified: Masters course| certified.productmarketingalliance.com
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| certified.productmarketingalliance.com
From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. But where do you get them from?| Product Marketing Alliance
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| GTM Alliance
Learn to tell stories that sell. Craft compelling brand narratives with our Storytelling Certified: Masters course.| learning.productmarketingalliance.com
The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Market positioning is a variety of strategies used to convey key differentiators of your product, in comparison to others on the market.| Product Marketing Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer.| Product Marketing Alliance
Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.| certified.productmarketingalliance.com
Become a master of buyer and user personas with our in-depth customer persona certification.| certified.productmarketingalliance.com
Customer and market feedback is an essential part of product marketing. Understand what it is, its importance, plus how to collect data and plan future strategies.| Product Marketing Alliance
Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative.| Product Marketing Alliance
Whether you're new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this on-demand course, you'll have all the knowledge, training and tools needed to effectively and successfully attract and keep more customers.| certified.productmarketingalliance.com