SaaS Annual Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain annual contract value, how to calculate it, and more.| Lighter Capital
What is ACV and what's a typical ACV for a SaaS business? We explain annual contract value, how to calculate it, and more.| Lighter Capital
Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.| Lighter Capital
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.| Lighter Capital
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.| Lighter Capital
For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.| Lighter Capital
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This means not only having a thorough understanding of SaaS sales cycles, models, and metrics, but also knowing how to apply that knowledge in a manner that fosters a state of growth for your startup. It can be time-consuming and confusing – but having a detailed roadmap to follow can save a ton of headaches further down the track.You’ll never have as much tim...| Lighter Capital
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
Learn strategies for improving cash flow in your growing SaaS business and circumnavigate the challenges of startup funding.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
