Just when you thought that Google had a field day with big Core updates in March, May and December of 2024, the Big G ended the year with a bang by unleashing a fresh Spam update. As the name implies, a spam update is fielded when Google feels the need to clean house and demote| SearchWorks.PH
You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage must possess. We’ve heard it all before:| SearchWorks.PH
Authorship first became a buzzword in SEO circles in 2011 when Google introduced the aptly named rel=author HTML attribute. At the time, people speculated that Google wanted to reward legitimate and respected authors with greater search visibility wherever they published their material on the internet. There was some movement from the SEO community to adopt| SearchWorks.PH