Neuroscience Meets Fundraising: Gentle Art of Teaching JOY of Giving
The human brain is wired for generosity. Check out these tips and anecdotes on how to teach the joy of giving to your donors.| Bloomerang
The human brain is wired for generosity. Check out these tips and anecdotes on how to teach the joy of giving to your donors.| Bloomerang
There is an evolutionary element to our desire to help others, deep within the brain, and science is revealing why giving feels so good.| livescience.com
I find a widespread misunderstanding about the notion of what constitutes being donor-centered. It derives from two misconceptions: Assuming people don’t want to be asked. Spending all your time on cultivation, assuming folks don’t need an ask and will simply give spontaneously as a result of being wooed. Both of these rationales short-change your would-be…| Clairification
