Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.| Retail Dive
Discover the most important influencer marketing statistics for 2025—plus what they mean for your strategy across Instagram, TikTok, and beyond.| later.com
Generation Z, born between 1997 and 2012, has emerged as one of the most influential consumer groups in today’s market. With Gen Z accounting for over 40% of the global consumer population and influencing $360 billion in disposable income in the U.S. alone, it’s no surprise that brands are shifting their focus to this young, digitally savvy demographic.| adQuadrant
Consumers are turning to social media as a primary source when shopping, Capgemini found. Now, they want generative AI to aggregate those results.| Retail Dive