This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.| Conversion Sciences
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of […]| Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences and author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.| Conversion Sciences
If every idea is a hypothesis to be tested, you can tell the future more accurately. Learn 4 ways of predicting the future of your website.| Conversion Sciences