Almost always. There is no one-size-fits-all in marketing and advertising; one cannot expect unique output if the input is so rule-booked, dogmatic and formulaic. Read on…| frontofmind.substack.com
A word that means different things in our own lives, how can we expect to have a cover-all definition in the pursuit of selling more to our 'customers'? Let's get comfortable with the differences...| frontofmind.substack.com