Why Your Outbound Success Depends on an Optimized Total Addressable Market (TAM) | Leadspace
In B2B, success starts with focus. And that focus begins with a clearly defined and intelligently prioritized Total Addressable Market (TAM).| Leadspace
In B2B, success starts with focus. And that focus begins with a clearly defined and intelligently prioritized Total Addressable Market (TAM).| Leadspace
Thoughts, tips and best practices for B2B Sales and Marketing. Insights from industry professionals to help you excel.| Leadspace
Not updating your buyer profiles is a huge mistake in a world of data-driven decision making, where all of the decisions you make depend on having accurate, complete and up-to-date data. Even the best predictive AI models will point you in the wrong direction if the data being analyzed isn’t correct. Simply put, if you want your sales and marketing teams to have the tools they need to reach out and close business, you need to give them buyer profiles that are dynamically updated.| Leadspace
Without dynamic updating, static datasets might contain redundant information, leading to inefficiencies in storage. Keeping multiple versions of static data can increase storage costs and complexity. Duplicate records can cause complications internally and lead to a higher cost of storing less operationalizable data.| Leadspace
While most sales and marketing teams feel inclined to pursue data-driven decisions, it’s clear that many haven’t been seeing the results they’ve expected from various solutions. They’re losing trust in their data because they haven’t had the chance to truly experience the power of their data. While I would never wish these problems on anyone, it was very encouraging to hear that the most common data problems people face are the very ones that Leadspace aims to address with our appro...| Leadspace
