We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
For a content strategy to drive growth, you need to take into account segmentation, targeting, engagement, customer retention, and incentives.| Revenue Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between.| Marketing Alliance