How to espace from “perfect competition” and get monopoly-like advantages as a B2B brand by reducing your competition:| Frontera
How serving two customer types almost killed Hubspot, why you should choose an ideal client profile, and how to choose it to grow faster:| Frontera
How a fruit supplier dominated the market with one product, how sacrifices grow brands, and three sacrifices you can make for your brand:| Frontera
How Rolls-Royce changed the aviation industry forever, why you have to ignore the competition to grow, and how to differentiate with value innovation:| Frontera
How we started buying diamond rings, how Starbucks justified their overpriced coffee, and how to use anchoring to position your brand| Frontera
The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for Lucky Strike.| Frontera