Customer value skills training for high tech product management, product marketing, and pre-sales demos. Learn how to grow your products and your career.| Product Management University
The Customer Outcome Framework is a simpler approach for bringing quantifiable strategic value to the customer versus the typical customer problems approach.| Product Management University
The customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard. Here are 5 steps to create one.| Product Management University
Product marketing courses for high tech in B2B & B2B2C. Learn how to make your products easier to sell so they're easier to buy. Get B2B Certified.| Product Management University
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
Use this Product Strategy Framework to create product strategies that stick because they're data-driven and built on a foundation of customer value.| Product Management University
Customer Success Courses for high technology companies. Learn value skills and lead customers strategically instead of reacting tactically.| Product Management University
There are two things to consider when it comes to being more strategic in your customer discovery. One of them is obvious and the other is rarely if ever discussed.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
I learned a lot about product positioning long before I ever stepped into a product marketing role. It took me a minute to figure out what I was doing wrong.| Product Management University
If I were building a product marketing organization from the ground up, this is how it would make our products the envy of the market.| Product Management University
The biggest mistake companies make with customer advisory boards is they spend too much time validating their own plans and priorities.| Product Management University
Not all product management outcomes are created equal. Here’s a look at the good, the bad and the ugly, and an easy fix.| Product Management University
There are countless tips and tricks that make for great presales demos. But there’s one foundational tactic that’ll set you up to crush your demos and further| Product Management University
If you're going to create a predictable revenue plan with sales, here are 5 steps product marketing can follow to make it happen.| Product Management University
