The Customer Outcome Framework is a simpler approach for bringing quantifiable strategic value to the customer versus the typical customer problems approach.| Product Management University
Portfolio positioning is the key to making product positioning more strategic, plus it gives sales and marketing a simpler and more differentiating story.| Product Management University
The Product Strategy Framework for B2B makes it easier for organizations to hit their financial, strategic and product goals with fewer stops and starts.| Product Management University
Here's how to use generative AI for market research. It's the equivalent of a fulltime intern that requires a lot less training.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
There are two things to consider when it comes to being more strategic in your customer discovery. One of them is obvious and the other is rarely if ever discussed.| Product Management University
Why Customer Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!| Product Management University
I learned a lot about product positioning long before I ever stepped into a product marketing role. It took me a minute to figure out what I was doing wrong.| Product Management University
If I were building a product marketing organization from the ground up, this is how it would make our products the envy of the market.| Product Management University