Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric,| Optimizely
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals.| Optimizely
Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
Improve your email marketing with A/B split testing. Learn how to set up, measure, and understand what should be tested in this Guide to Email A/B Testing.| AWeber
Quickly estimate needed audience sizes for experiments with this tool. Enter a few estimations to plan and prepare for your experiments.| Optimizely
Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely