The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Amelia is a Content Executive at The Alliance. She’d love to ghostwrite your next article, so get in touch!| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance