Quick tip: Pick your idea the way Goldilocks does - That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
And when it isn’t, do less of it. That’s a pretty good rule of thumb for how to promote your white papers. People often ask me, “How do I get anyone to notice my white paper?” Well, you have to promote it. Here’s my checklist of the 18 must-do promotions. Beyond those, you can start…| That White Paper Guy
