There are over five billion social media users on planet Earth, which means social marketing is a powerful tool for inciting awareness and excitement for your brand. But tread carefully. Social media can give, but it can also take away. When social marketing is done poorly, even loyal customers cringe in embarrassment. Take, for example,| Extole | Customer Engagement Platform
Who are you more likely to take a recommendation from? A slick, professional marketing campaign, or your best friend with impeccable taste? Most consumers would pick the savvy friend, which is why recruiting and amplifying brand advocates plays a key role in many brands’ modern marketing strategies. These super-customers provide the kind of word-of-mouth marketing| Extole | Customer Engagement Platform