Accountants and marketers are both important to your business. Accountants tell of the past while marketers work for a better future.| Wizard of Ads Partners
A dream won’t realize itself.The sacrifices you make are the price of pursuing your dream.Otherwise, you fall into the dark pits of regret.| Wizard of Ads Partners
Take a lesson from Honest Larry, focus on making people your heroes instead of making a product your hero. Sell humanity!| Wizard of Ads Partners
Explore what’s the 1 thing you have that no one else has. Leverage it, highlight it, expose it, brag it, flaunt it, play it over & over.| Wizard of Ads Partners
As you run a business, the acts of selflessness will outshine your selfishness. Employees will repeat the acts. Customers will applaud them.| Wizard of Ads Partners
Succumbing to the dark side of business where profit is most important with ultimately do more harm than good.| Wizard of Ads Partners
Chasing transactional customers with sales can cause long-term damage to your brand. Instead look to create lasting customer relationships.| Wizard of Ads Partners
Every story has 3 characters: the hero, the victim, and the villain. Make certain that your ads show you in the hero light.| Wizard of Ads Partners
Labels are tattoos on your brain. When a customer labels your business, it’s because of something said or done. Both good and bad.| Wizard of Ads Partners
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.| Wizard of Ads Partners
Business mistakes are temporary. Even if the worst happens, press RESET. The only permanent business mistake is a decision to not continue.| Wizard of Ads Partners
"Do you know what you're selling?" "Custom-made furniture." "God no. That's the product. You're selling nostalgia."| Wizard of Ads Partners
The chaos of advertising is a repeatable success formula when you know how to identify the various patterns.| Wizard of Ads Partners
Creativity lives with curiosity. Your creativity is dependent on your ability to be curious. Good ads need creativity and curiosity.| Wizard of Ads Partners
Pretend is bad for business. Discover the power of honesty and connect and build trust with your audience through real beliefs.| Wizard of Ads Partners