Net Promoter Score (NPS): What Is It & How to Calculate - MNTN
Learn how to measure customer loyalty with NPS, calculate your score, and use insights to improve retention and brand advocacy.| MNTN
Learn how to measure customer loyalty with NPS, calculate your score, and use insights to improve retention and brand advocacy.| MNTN
Get a full breakdown of MQLs, SQLs, and SALs, their differences, and how they impact marketing and sales alignment.| MNTN
Discover how ABM and demand generation compare. Learn when to use each approach to attract and convert high-value customers.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Follow these steps to create successful performance marketing strategies.| MNTN
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
What exactly is a full-funnel marketing strategy? And how can you build one that brings in results? Let’s explore the fundamentals of full-funnel marketing.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Boost your business with brand awareness marketing. Discover what brand awareness is and how effective brand awareness campaigns work.| Signal Expanse
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Time-decay attribution focuses on the timing of a customer’s interactions with marketing materials, giving more credit to those that occur just before the customer makes a purchase.| MNTN
With an omnichannel digital approach, it can be tricky to figure out exactly which channel ultimately led to a sale. A multi-channel attribution model can give you a better sense of which marketing efforts are responsible for converting customers.| MNTN
As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. That's where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer's path to conversion — from the first interaction to the final purch...| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
There are plenty of ways to approach attribution, but you’ll see the most accurate picture for your business with a custom attribution model.| MNTN
Marketing is one of the most important steps in growing any business. Even if you have the perfect product or service out there, nobody can buy it if they don’t know about it.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Discover the five key stages of the sales funnel, complete with real-world examples and actionable strategies to move prospects forward.| MNTN
Learn how demand generation attracts, nurtures, and converts high-quality leads. Discover key strategies to drive long-term growth.| MNTN
Understand how demand generation and lead generation differ. Learn when to use each strategy to build your pipeline effectively.| MNTN
See real-world demand generation campaigns that drive results. Use these proven ideas to boost brand awareness and conversions.| MNTN
Find out which demand generation channels deliver the best results. Learn how to leverage them for maximum reach and impact.| MNTN
Boost your pipeline with demand generation strategies that deliver. From content marketing to CTV ads, discover what works best.| MNTN
Explore the top tools for automating and optimizing demand generation. Improve lead nurturing, targeting, and campaign performance.| MNTN
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
