Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2023 WAN-IFRA World Press Trends Outlook, alternative revenue sources such as events, […]| Twipe
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters. We reviewed several […]| Twipe
The way we interact with news is changing. The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance. Put simply, news avoidance refers to the behaviour of individuals who […]| Twipe