Lately, more and more publishers are rediscovering the importance of branding. In an industry where audiences have endless choices and young readers are especially hard to reach, a strong brand does more than stand out. It creates trust, loyalty, and a sense of connection. Take The Economist—a brand that’s managed to stay relevant and grow […]| Twipe
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2023 WAN-IFRA World Press Trends Outlook, alternative revenue sources such as events, […]| Twipe
Find out practical applications and the best strategies on how to use WhatsApp Channels to build a lasting relationship with your readers.| Twipe
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI in their newsrooms, how they’re regulating its usage, or how they make (or not) deals with AI companies. However, the perspective that often goes […]| Twipe
The Digital News Report (DNR) is a flagship study on the state of the digital publishing industry across the globe. In its 13th edition, this year’s DNR collected survey responses from thousands across 47 markets. In this article, we explore the report’s trends in detail, offering actionable insights for publishers to better meet user […]| Twipe
Disruptions have rocked the media industry. AI has been the latest, but the disruptive waves of the internet and smartphones continue to be felt. The challenges of losing audiences, revenue, and struggling to maintain public trust can be traced back to these major changes. But it’s not all doom and gloom. Many media organizations have […]| Twipe
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters. We reviewed several […]| Twipe
The way we interact with news is changing. The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance. Put simply, news avoidance refers to the behaviour of individuals who […]| Twipe