The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international news, and is the flagship publication of Cox Enterprises. Newsletters have been playing an important part in driving reader engagement at AJC and in […]| Twipe
Introduction Many industries use Artificial Intelligence to increase productivity; news organisations are no exception. Companies are creating digital figures like JAMES (Twipe) and Klara Indernach (Express.de) to mix the computational abilities of AI with human creativity. These tools make tasks easier and offer chances for personalised reader engagement, rigorous fact-checking, and interactive content creation. Let’s […]| Twipe
Converting print readers to engaged digital subscribers is one of the key challenges publishers face. Enter the digital transformation. But not everyone is on board. Older readers who prefer printed papers often resist consuming the news through digital formats. Yet while print remains a significant revenue source for publishers, many foresee discontinuing it within the […]| Twipe
“Move fast and break things” was Facebook’s motto until 2014. This phrase has long encapsulated Silicon Valley’s disruptive startups’ approach to innovation. Today, it is more relevant than ever, with AI companies rapidly advancing and challenging the status quo of the news industry once again. Like the tech giants before them, AI companies have swiftly […]| Twipe