As you’re planning ahead, and readying your year-end fundraising initiatives, take a little time to think about your communication ivery mediums. Not to mention your message content. Are you reaching the right audiences, and making it easy for them? Are you sharing messaging that’s relevant to your constituents, and also…| Clairification
Seth Godin once famously said, “The ideas that spread, win.” Hugh MacLeod of the GapingVoid just reframed this as “The ideas that spread are the ones that become social objects.” They enable social interaction. If this brings to mind the recent memeification of the Kamala Harris campaign, or Trump’s red…| Clairification
In the 1967 movie “The Graduate,” some of you may remember the scene where Mr. McGuire takes Dustin Hoffman’s character, Benjamin, off to the side and says “Plastics … there’s a great future in plastics.” Little did we know… While that turned out poorly for the planet, there’s a similar…| Clairification
Today I’m writing about something that’s not fundraising or nonprofit marketing strategy per se. It’s about how to have hope – and take action – during times that may feel hopeless. For most of us, we’ve perhaps never been in perilous times during our lifetimes. For a host of…| Clairification
