As you’re planning ahead, and readying your year-end fundraising initiatives, take a little time to think about your communication ivery mediums. Not to mention your message content. Are you reaching the right audiences, and making it easy for them? Are you sharing messaging that’s relevant to your constituents, and also…| Clairification
Seth Godin once famously said, “The ideas that spread, win.” Hugh MacLeod of the GapingVoid just reframed this as “The ideas that spread are the ones that become social objects.” They enable social interaction. If this brings to mind the recent memeification of the Kamala Harris campaign, or Trump’s red…| Clairification
While you no doubt want donors of all sizes, you especially want loyal donors who make above average size gifts. Because that’s where you’ll get the greatest return on your investment. Today, let’s talk about major donors. Why? They account for the lion’s share of all contributed income. Studies show…| Clairification
