With 2024 drawing to a close, SMW examines five of the biggest stories that will drive coverage of sports media in the coming year.| Sports Media Watch
Caitlin Clark's WNBA debut will likely draw the league's top audience in years, but will it be the most-watched ever? Here are the top ten.| Sports Media Watch
The final game of Caitlin Clark's historic rookie season set yet another WNBA viewership milestone with more than 2.5 million viewers.| Sports Media Watch
Can a WNBA game -- on ION, no less -- take top honors on the first Friday of the college football season? Signs point to maybe.| Sports Media Watch
Ratings roundup: Caitlin Clark and the Fever delivered yet another seven-figure audience; Euro 2024 viewership continues to rise.| Sports Media Watch
Caitlin Clark continues to be the WNBA's top draw, but the league is drawing some of its best numbers in years even without her on the court.| Sports Media Watch
Caitlin Clark and the Indiana Fever continue to drive ratings and ad revenue for the WNBA's television partners.| Sports Media Watch