Marketing attribution is crucial when analyzing results that can help inform future strategies and optimize ROI, but where does email fit in?| emarketingplatform.com
We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages.| emarketingplatform.com
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can reque...| emarketingplatform.com
Accessibility has quickly become the top-of-mind priority for marketers because it’s instrumental to user experience and good design thinking.| emarketingplatform.com
The impact of small changes to your emails can be big when it comes to conversion rates.| emarketingplatform.com
Boost engagement and ROI with six smart triggered email campaigns—from re-engagement nudges to onboarding sequences and customer win-backs.| emarketingplatform.com
Confused about DKIM, SPF, and DMARC? Learn why alignment matters for deliverability—and how to keep your emails out of the spam folder.| emarketingplatform.com
With growing competition, banks must differentiate through customer-centric innovation, security, and seamless digital experiences. Learn how to stand out.| emarketingplatform.com
Avoid the spam folder with these essential email deliverability best practices—learn how authentication, reputation, and engagement impact inbox placement.| emarketingplatform.com
nsure your healthcare email campaigns comply with HIPAA by using secure platforms, avoiding PHI, obtaining consent, and maintaining patient trust.| emarketingplatform.com
Discover how healthcare marketers can ensure HIPAA compliance in email marketing. Stay informed with our expert tips.| emarketingplatform.com
Learn how interactive emails with features like clickable CTAs and embedded videos can transform your campaigns into engaging, user-friendly experiences.| emarketingplatform.com
Discover how AI can optimize email campaigns, improve personalization, and enhance engagement for better marketing results.| emarketingplatform.com
Discover engaging email campaign ideas for healthcare providers that enhance patient relationships and boost practice visibility.| emarketingplatform.com
Unlock higher engagement with precise email list segmentation, ensuring each message resonates deeply with your targeted audience.| emarketingplatform.com
Learn how to create effective email strategies that resonate with your audience at every stage of the customer journey.| emarketingplatform.com
Discover the critical differences between hard and soft email bounces, and learn strategies to effectively manage them in your email campaigns.| emarketingplatform.com
Boost client engagement and promote financial services with effective email marketing for banks. Discover key strategies and best practices.| emarketingplatform.com
Uncover Email Marketing and SMS Marketing's strengths, weaknesses, opportunities, and threats (SWOT) to optimize your marketing strategy| emarketingplatform.com
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery.| emarketingplatform.com