Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.| WordStream
Does your business use data to create intent-based marketing tactics that strengthen its ABM strategy? They should!| Elevation Marketing
Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. Want to be a marketing unicorn? Check out these 10 best online marketing strategies.| WordStream
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.| WordStream
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
I’m willing to bet a paycheck that you can make a few key changes and squeeze more out of your existing remarketing strategy, starting with kicking its degree of sophistication up a notch. In this post, we dive into how you can segment your remarketing audiences based on inferred intent, prioritize your audiences, and align your offers and ad creative to improve ROI.| WordStream
Want to reduce your bounce rate? Then check out these 11 easy steps and get ready to watch your bounce rate plummet.| WordStream
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Learn how to leverage remarketing campaigns to layer rich audience data on top of keyword search intent to get the biggest bang for your buck!| WordStream
What is SEO? Learn how SEO works plus how to optimize your site to rank higher on Google and get more traffic—with tips, tools, and visuals.| WordStream
When it comes to features versus benefits, what's the difference and why does it matter? Learn when and why to use features or benefits in your marketing copy, landing pages, and online advertising campaigns.| WordStream
Keyword intent is all about giving searchers what they want. Learn what keyword intent means, the difference between high-intent and low-intent keywords, and why keyword intent matters in marketing.| WordStream
Learn the average cost per click, click-through rate, cost per lead, and conversion rate by industry for search ads in our 2022 benchmark report.| WordStream
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!| WordStream