Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Discover what an ad exchange is and how it works. Learn how ad exchanges streamline digital advertising for marketers and publishers.| Signal Expanse
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN