Customer Acquisition Cost (CAC): What Is It & How to Calculate - MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Discover how ABM and demand generation compare. Learn when to use each approach to attract and convert high-value customers.| MNTN
What is Roku? Discover how it works, available devices, and pricing—plus why it’s a major player in streaming and CTV advertising today.| MNTN
What is Plex? Learn how it works, its pricing options, and key features. Discover how this platform streams and organizes media.| MNTN
What is Google TV? Learn how it works, available devices, and pricing—plus how it organizes streaming, live TV, and apps in one platform.| MNTN
What is Peacock TV? Learn about its plans, pricing, and how to sign up—plus what makes it a key player in the streaming and CTV ad landscape.| MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.| MNTN
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Discover the top connected TV platforms. Explore the best CTV providers for your digital marketing strategy using our comprehensive guide.| Signal Expanse
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Learn how CTV retargeting works and how to reconnect with engaged audiences to boost ad performance and drive conversions.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
Learn the key differences between OTT and CTV advertising, including ad formats, targeting, and platform advantages.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
Say hello to your new favorite performance channel: Connected TV. With MNTN’s intuitive, self-serve software, streaming TV campaigns are as fast, easy, and measurable as paid search and social.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
