A content hub is a curated collection of branded content on a specific topic or subject.| Optimizely
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s products to its potential customers.| Optimizely
A content management system, aka CMS, is software used to manage content, allowing multiple contributors to create, edit and publish.| Optimizely
A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely