Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). […]| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Demand generation (also referred to as simply “demand gen”) represents the cornerstone of driving interest and engagement in your products or services.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024?| MNTN
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN