To understand what Mother’s Day might look like for advertisers this year, we dug into first and third party data. Here are the top four trends we uncovered.| MNTN Research
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
Boost your digital marketing strategy by understanding what conversion rate is and how to calculate it using a formula.| Signal Expanse
Follow these steps to create successful performance marketing strategies.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing, you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Holiday sales in 2023 reached a record $964.4 billion. And 2024’s holiday season is likely to be even bigger, especially because inflation recently dropped to its lowest point in three years.| MNTN Research
That’s where sales-qualified leads, or SQLs, can change how you approach marketing. Focusing on filling your pipeline with SQLs can boost your chances of converting more people into customers.| MNTN
What are MQLs in marketing and how do they work? Here's everything you need to know about MQLs and why they're important.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
We dug into first and third party data to better understand advertiser and consumer behavior when it comes to Dad’s big day.| MNTN Research
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research