To understand what Mother’s Day might look like for advertisers this year, we dug into first and third party data. Here are the top four trends we uncovered.| MNTN Research
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Learn about cost per acquisition, its meaning, and how to calculate it effectively. Discover the CPA formula to optimize marketing efforts.| Signal Expanse
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
There are plenty of different ways to market your digital store, and to help you learn how to advertise Shopify stores, we’ve compiled a list of our ten favorite marketing strategies.| MNTN
It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones.| MNTN
Holiday sales in 2023 reached a record $964.4 billion. And 2024’s holiday season is likely to be even bigger, especially because inflation recently dropped to its lowest point in three years.| MNTN Research
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
