Google SGE could cost publishers $2 billion in ad revenue
Google's Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.| Search Engine Land
Google's Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.| Search Engine Land
We don't know exactly how generative search creates its answers, but we know the best practices to follow to get in front of our target audience.| IMPACT
