It’s time for the fourth installment in your step-by-step guide to building the Red Thread® of your message or content. To see the first post in the series click here. To go to the previous post, click here. To go to the next post in the series, click here. This time around, you finally get […]| Tamsen Webster
“There’s a secret to creating change, and it’s this: that you, we—all of us—are smart, capable, and good.“ I open my “Getting the Green Light” keynote with a version of that line. It’s a major concept that underlies that talk, my book, and really, all of my work. And, if you want to drive action with your messages—if […]| Tamsen Webster
It’s time for another installment in your step-by-step guide to building the Red Thread® of your message or content: all about how to turn your big idea into action. You can find the first post in the series here. To go to the previous post, click here. To go to the next post in the […]| Tamsen Webster
You probably already know that “positioning” is key to creating any kind of change, whether it’s at the organizational or market level. After all, as defined by its originators Al Ries and Jack Trout back in 1976: “Positioning is not what you do to a product. Positioning is what you do to the mind of […]| Tamsen Webster
