Google Analytics source medium is a great dimension for analyzing traffic performance. Here's how to understand it and use it.| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Google Analytics conversion tracking is quite different in GA4 compared to. Here are the details, including set up and counting method.| Digital Marketing and Analytics | Root and Branch
Does GA4 use cookies? Yes. What else do you need to know about GA4 cookies? Find out in this straightforard cookie explainer.| Digital Marketing and Analytics | Root and Branch
Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
GA4 Explorations are advanced reporting features. Here's how to use segments, metrics, and dimensions in your Explorations.| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
Know the difference between Active Users vs. Total Users? How about New Users? Check out all things about GA Users here.| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Are you ready to learn the new GA4? This Google Analytics tutorial will teach you what you need to get started in 1 hour.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
You've likely heard that the free Google BigQuery integration is one of the benefits of GA4. Here's how to complete the GA4 BigQuery link.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
The GA4 engagement rate tells you the percentage of quality traffic your site gets. Here's how to understand and use it.| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch