What are hardcore mobile games? Discover who engages the most with hardcore, strategy & RPG titles & how to monetize hardcore games well.| adjoe
Discover why mobile A/B testing is a no-brainer for app optimization. Find out what to test & best practices for A/B testing your mobile app.| adjoe
What’s the deal with mobile gaming’s latest hit genre? Discover how hybrid-casual games differ from other games & how they monetize apps.| adjoe
Learn what churn rate is, why it matters, and how to calculate churn rate? reduce churn, boost retention, and grow your mobile games in 2025| adjoe
Discover how adjoe’s ad units Playtime and Advance helped hypercasual game publishing giant Lion Studios increase installs, ad spend & session lengths.| adjoe
How do you boost your rewarded app’s CLTV & revenue with a new engagement feature? Discover how Fetch integrated Arcade into its app.| adjoe
What are playable ads? – what are they, how do they work, which benefits do they offer mobile publishers & advertisers? 2025 guide| adjoe
What are in-app events & which should a developer track? Discover the benefits of monitoring events as part of UA and monetization strategy.| adjoe
Find out how to reward app users based on your user types and motivations. Give app users rewards for engagements? (2025 updated)| adjoe
Learn what push notification is, how it works & boosts user engagement, app growth, & retention. Definition, guide on push notifications 2025.| adjoe
The most engaged users out there are women playing mobile games. Yet, their potential is not fully realized. Learn what’s holding it back.| adjoe
How can you safely test & optimize rewarded channels? Discover expert insights into rewarded advertising from Tenjin’s webinar with Milky.| adjoe
What is ROAS & what is a good return on ad spend in the context of mobile marketing? Find out about its importance & how to calculate ROAS.| adjoe
Discover which user acquisition KPIs to track & understand how to use this data to grow your app sustainably & stay ahead of the competition.| adjoe
When should advertisers invest more budget to leverage mobile gamer seasonality? We take a look at trends over different time periods.| adjoe
What is app lifetime value? How do you calculate LTV? Find out about why it matters in mobile marketing & how you can boost your LTV.| adjoe
What is Daily Active Users DAU? Daily active users definition, how to calculate DAU, importance in app’s user acquisition & monetization 2025| adjoe
What are offerwall ads? Discover why app publishers turn to offerwalls to monetize their apps & the benefits of doing so.| adjoe
Discover all there is to know about mobile hypercasual games, including types of games, who’s playing them & how they make money.| adjoe