Here's everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.| MNTN
This article explores view-through vs. click-through attribution, including key differences and when to use each method.| MNTN
Download MNTN's white papers to get cutting-edge digital marketing tips. Jump-start your email, display, and social media campaigns. Learn more here.| MNTN
Online advertising news, guides, and research direct from the experts at MNTN.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
Time-decay attribution focuses on the timing of a customer’s interactions with marketing materials, giving more credit to those that occur just before the customer makes a purchase.| MNTN
Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine which of your marketing efforts are leading to conversions.| MNTN
In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase. This includes all of the […]| MNTN
As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. That's where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer's path to conversion — from the first interaction to the final purch...| MNTN
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN
In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight.| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
There are plenty of ways to approach attribution, but you’ll see the most accurate picture for your business with a custom attribution model.| MNTN
Click-through attribution, or click-through conversion, is just one of many marketing attribution models you can use to get a better understanding of how your ads are performing. In this guide, we'll break down everything you need to know about click-through attribution.| MNTN
Check out Inc.’s excellent coverage on MNTN’s mission to make TV advertising impactful (and accessible) for all. Learn More | MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
MNTN’s proprietary Verified Visits™ technology makes Connected TV attribution simple and actionable. Here’s how.| MNTN
Request a demo to learn how to launch Connected TV advertising and retarget site visitors to drive conversions.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.| MNTN
Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Dive into our comprehensive guide to Connected TV advertising for back-to-school, where we cover everything from audience targeting to campaign setup, and all the creative best practices you’ll need to drive performance on Connected TV.| MNTN
As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.| MNTN
With QuickFrame by MNTN and Creative-as-a-Subscription™ (CaaS), brands get unparalleled access to high-quality video creative designed specifically with their performance goals in mind.| MNTN
Say hello to your new favorite performance channel: Connected TV. With MNTN’s intuitive, self-serve software, streaming TV campaigns are as fast, easy, and measurable as paid search and social.| MNTN
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN