Master the art of competitor analysis in marketing. Learn about the 4 types of competitors and how to position your company for success.| eightception.com
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.| eightception.com
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.| eightception.com
Find out how market targeting can optimize your marketing strategy. Assess segment attractiveness and select the right segments to enter.| eightception.com
Promotion in Action Discover specific promotion tactics: advertising, sales promotions, and digital promotion. Learn how to implement them effectively.| Eightception
Explore the concept of augmented products and their significance in marketing. Learn about strategies and examples of product enhancement.| Eightception
Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.| Eightception
Learn why a proper marketing research process is crucial for businesses. Don't miss out on the benefits of effective marketing research.| Eightception
Uncover the power of core products in meeting customer demands. Learn about the different product levels and their impact on customer value.| Eightception