prioritizing certain elements within brand storytelling can convert current customers into supportive advocates: Consistency and authenticity, Knowing your audience, Communicate the problem you solve, and Connect with your community.| Customer Marketing Alliance
Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building.| Customer Marketing Alliance
Positions like customer marketing, customer success, and other customer-facing roles, rely a lot on face-to-face interaction with customers to maintain meaningful relationships and improve overall customer lifetime value. But does the presence of AI impact this?| Customer Marketing Alliance