Chinese Influencers: KOLs Vs Wanghong - Ecommerce China
Influencer marketing is booming and quite different in China. China KOL economy is estimated at $17.16 billion. A lot of brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? In China the use of Key Opinion Leaders (KOLs) with established communities and credibility...| Ecommerce China
